I haven’t posted here much lately, but many more businesses are using Facebook pages, including some of the authors for my other company, Energion Publications.
One problem with Facebook pages is that you can change your identity. You can post on your page as the page, which means using your business (or public figure) identity. You can also post on the page as yourself (as an individual). This is particularly important when a page has multiple administrators. When you’re administering the page, you’re speaking for the company or organization that sponsors it.
Facebook has tried to make this easier using the “Voice” feature, which shows you which voice you’re using at the moment. The problem now is to pay attention to the information.
There’s an excellent article on SmallBiz Technology, Be Careful What You Click – It May Impact Your Online Reputation. Read it for more information on handling your page and your reputation.