They will, according to the New York Times and many other sources. It’s a form of advertising that they’re testing, designed to build revenue. At some point Twitter was going to have to do something like this. It was just a matter of time.
I’ll be interested to see how well it works for advertisers and for users. I look at it from both perspectives. Will the sponsored tweets get in the way of my stream? I kind of doubt it. There’s so much junk in there already that I have to use my various groups and filters to get to what I want to read. On the other hand will people like me, who filter pretty rigorously, harm the value of the sponsored tweets?
Only time will tell.
